Run Club Leader Coaching
Weekly 1:1 support for people who are starting or leading a run club.
Weekly 1:1 support €199 per month
You don’t have to work through these stages in order. We start with whatever would help your club now.
The four coaching stages
Get clear on the purpose and values behind the club, who it is for and who could build it with you. Then plan the first runs and bring in the first people.
Build a team, agree on roles and give regulars real responsibility. Let somebody lead a run, bring the music, take photos or organise the barbecue. The aim is a club that still works when you take a week off.
Look at personal invitations, collaborations and what makes people come back with their friends. Growth should make the community better, not just bigger.
Work out what your club can offer, what to charge and how to negotiate. We can look at brand partnerships, paid events, trips and services if the club is ready for them. Posting more is not the whole strategy.
Not sure where you fit? That’s fine. Tell me what is happening with your club.
Book your free 20-min call
Fun first
RUN-N-RAVE started because my friends and I wanted a party without staying up all night. So we added an easy morning run, a DJ and breakfast. We had no idea what we were doing. It just sounded fun.
When people enjoy being there, they bring their friends, want to help and come up with ideas. If you keep that energy and get organised, you can grow the club and make money without ruining the reason you started it.
“It’s impossible to beat somebody who’s having fun.”
Ben Olayinka
See what we’re doing at RUN-N-RAVE
I’m a full-time run club leader and the founder of RUN-N-RAVE, a Berlin community built around running, music and bringing people together.
Today, RUN-N-RAVE has a proper team behind it. People lead runs, manage projects, take photos, make videos and DJ. When a bigger opportunity comes along, the whole thing doesn’t land on one person.
I learned by trying things, getting things wrong and talking to other run club leaders. Nobody was sharing much useful information when I started, so I began sharing what worked for us.
There is no secret system. I’ll ask questions about your club, share what I know and tell you honestly when I think you are spending time on the wrong thing. You don’t have to build your club like mine. We work out what makes sense for yours.
Follow Ben on InstagramWe call every week. You tell me what is happening with your club, we talk it through and choose one useful goal. Then you go and try it. The next week, we see what happened and decide what to do next.
Sometimes you need an idea. Sometimes you already know what to do and need somebody to tell you it makes sense. Sometimes I’ll tell you that I think you’re focusing on the wrong thing.
Think of it as having an accountability slash strategy buddy. A place to test your ideas, get an honest opinion and actually do the thing you said you would do.
What you get
€199per month
Tell me what is going on first. If I don’t think regular coaching will help, I’ll tell you.
“Ben has been one of the best mentors I’ve had when it comes to building community. He’s incredibly knowledgeable about the space, but what stands out most is how he listens and asks the right questions that help you find the solution yourself just by talking things through with him.”
Runknown Run Club, Miami
“Working with Ben has provided more clarity and direction on how to take my run club to the next level. Being able to chat regularly about challenges has been amazing, and made me feel far more confident about growing a community that lasts.”
EveryMile Run Club, Jersey
I speak about building run clubs, working with brands and what we are learning at RUN-N-RAVE. I also host conversations, panels and events around running.
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Speaker
How I make a living as a full-time run club leader.
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Both. If you are starting, we can work out what the club is for, who to involve and what to focus on first. If it is already running, bring whatever you are trying to solve now.
No. I’m not making you a training plan. This is support for starting, leading and growing a run club.
The information is free. The paid part is having time every week to focus on your club, decide what to do next and come back to see what happened. If one conversation is enough, I’ll tell you.
Yes. We can look at who is already involved, who else could help and how people hear about the runs. Personal invitations, collaborations and a strong organising team often matter more than posting more.
Yes. We can look at who already cares about the club, what responsibility you can share and how to give people real ownership.
Yes, if your club is ready. We can look at what you can offer, which partners make sense, what to charge and how to negotiate. If I think you should focus on the community first, I’ll tell you.
There is no single number. I would look at who comes, what your team can reliably organise and what a partnership would give back to the community. A smaller club with a clear identity and strong team can be more useful to the right brand than a large club with no structure.
It’s €199 per month for a weekly personal call, one clear goal and practical next steps, messages between calls and workshops with other run club leaders.
You tell me what is happening with your club and we talk about it. If regular calls would help, I’ll explain how the coaching works. If you only need one answer, I’ll give you that.
Starting a club, doing too much yourself or trying to work out what to say to a brand? Book a free 20-minute call and we’ll see what would actually help.